I am Fernanda Cerezo,
a multicultural
Senior Brand and Performance Designer
I help brands grow through strategic design, scalable brand systems, and high-performing marketing creative, trough meaningful and memorable visual communications.
Work with me for a customized experience
I create brand identities, digital campaigns, landing pages, email marketing, paid social creative, and visual systems that connect business objectives with measurable results. My work spans global markets across technology, e-commerce, nonprofit, healthcare, hospitality and consumer brands.
Let's work as a team,
let me be the solution for
your communication needs
I collaborate with Growth, Marketing, Product, and Creative teams to build consistent, conversion-focused experiences across every customer touchpoint. Combining strong visual craft with performance-driven thinking, I leverage AI-powered workflows to accelerate production, improve creative exploration, and optimize design processes without compromising quality.
Core Expertise
Brand Design & Visual Identity / Performance Marketing Creative / Paid Social Ads (Meta, LinkedIn, Google) / Landing Pages & Conversion Design / Email Marketing Design / Art Direction / Design Systems / Creative Operations / AI-Assisted Creative Workflows / Figma & Adobe Creative Suite