Inspire Your Space
I supported a full-funnel marketing strategy for Pinturerías Ámbito, creating cohesive visuals across social media, paid ads, and growth initiatives.
I designed on-brand assets, including social posts, carousels, reels, promotional banners, and email graphics to boost awareness, drive traffic, and support seasonal promotions. The campaign combined organic content (DIY tips, color inspiration, before/after visuals) with performance ads optimized through A/B testing.
My role also included creating email marketing campaigns, materials for both digital and in-store use, and ensuring visual consistency across all channels while collaborating with marketing and content teams to improve engagement and conversions.
Color Your Life
I created a cohesive visual system that connects web, social, and email campaigns. I would produce high-impact banners and ads that inspire engagement and drive sales, while developing content that sparks creativity, such as DIY tips, before/after transformations, and color guides. By leveraging user-generated content, I would strengthen community and trust, and optimize both paid and organic campaigns through tested, data-driven creative. Every touchpoint, from digital to in-store materials, would be aligned with the brand identity to deliver a seamless, immersive, and inspiring experience.
