See Clearly. Stay Connected.
his campaign is built around the dual promise that makes Lucyd unlike any other eyewear brand: optical clarity and seamless smart connectivity. The story positions Lucyd glasses not as a gadget, but as an evolution of everyday eyewear, where prescription vision meets hands-free communication.
Enhance what you already do.
The campaign story positions Lucyd as an unobtrusive companion. Users take calls, talk to AI, listen to music, or follow directions, all while their eyes stay on life, not on their phone.
