Schefer Entertainment is expanding from hotel entertainment and large celebrations into a more corporate-focused offering. The new identity centers on a bold “S” monogram encircled by a crown-like ring, inspired by stage lighting and premium event production. A refined black-and-gold system with clean geometric accents reinforces a polished, high-end presence across all brand materials.

The challenge was to elevate the brand from its legacy look and align it with a visual language of precision, performance, and large-scale professionalism, while preserving familiarity for long-standing clients.