I brought the brand’s essence to life across this end-to-end campaign, spanning every touchpoint, to create a cohesive journey from discovery to engagement.

Across social platforms, the campaign unfolds as a layered story, beginning with teasers, followed by animated stories, short videos, and carousels that highlight the brand’s truth and innovation. Motion graphics amplify key messages, while UGC and community prompts boost engagement. Paid ads mirror the campaign’s visual identity and drive traffic back to the website for a cohesive, memorable experience.